Marketplace · 2022
A marketplace built around local commerce, not algorithms.
Online platform connecting small business owners with nearby buyers — a deliberate alternative to large marketplace platforms, focused on local economic development.
The injustice
Local shops were invisible against paid listings.
Small businesses were losing search visibility to platforms that prioritised paid listings over genuine local relevance. Buyers wanted to support their local high street but had no reliable way to discover what was nearby.
What we built
A marketplace where proximity beats payment.
- 01Two-sided marketplace connecting local sellers with nearby buyers
- 02Location-based discovery and proximity search
- 03Seller profiles with product catalogues and contact
- 04Direct buyer-to-seller messaging without intermediary fees
- 05Community-first design — no paid ranking or algorithmic suppression
The result
Zero algorithmic ranking. Local-first discovery.
Bellosoft built Indie Trade's marketplace — local commerce without algorithmic suppression.
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